Check out NJGreats for this great post about Ficklets!
THE “A-HA” MOMENT THAT TURNED INTO FASHIONABLE BUSINESS
The first time I saw “Ficklets” on twitter, I had to find out what they were. I found out, they are not only fun to say, but fun to wear.Ficklets are charms for eyeglasses, invented by Ros Guerrero. Inspired by her daughter Gem, one morning Ros looked across the breakfast bar counter at her, and the only part of her face she could see were her eyeglasses. She thought, those frames need some jazzing up. The idea for Ficklets was born.
Ros describes herself as a “serial entrenpreneur”. After spending 10 years in both retail and wholesale in the European luxury business, she and husband Roy became parents to Gem. They learned early on that she was born with a disability and starting their own business would be the best option for the family. For almost 7 years, Ros experienced commercial and residential investing, window treatment design and even was partners in a nail salon. Ficklets was the “a-ha” moment she was searching for. After extensive market research, and a final prototype, they concluded that there was no concept like Ficklets in the market place. Her confirmation came when Gem wore them to school and came home with a note from the teacher saying her eyeglass charms got tons of attention from students and staff.
To read more, please click on NJ Greats!
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